Columbia Association
Newsletter ecosystem dashboard
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Ecosystem overview
Total subscribers
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Avg open rate
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Avg unsubscribe rate
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Avg bounce rate
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Total sends (all time)
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Subscriber count over time
Total recipients per send, by newsletter
Subscriber counts over time.
Open rate by send
Target: 35–45%
Open rates per send.
Unsubscribe rate by send
Target: below 0.5%
Unsubscribe rates per send.
Newsletter health — most recent send
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Top content by clicks
Newsletter:
All newsletters
Families Edition
Lakefront Live
CA Digest
Sends:
Most recent send
Last 3 sends
Last 6 sends
All time
Top URLs by unique clicks
URL
Total clicks
Unique clicks
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